Beyond Zero: Can Toyota’s bZ4X do for BEVs what the Prius did for hybrids?
On May 14, Toyota officially launched its all-new bZ4X BEV in Japan.
Roughly two weeks earlier on April 28, Toyota began pre-sale of the locally produced model in China through its two joint ventures – FAW Toyota and GAC Toyota – via a “twin model” strategy that is often deployed by foreign automakers there.